Accelerate Fund II invests in Visio Media’s next generation advertising engagement technology

EDMONTON, AB, October 10, 2017 – Accelerate Fund II is pleased to announce its investment in Visio Media Inc, a technology company founded in Edmonton that equips advertisers to gage consumer interest and test the strength of different ads in real-time with different audiences. Visio Media’s advertising network currently broadcasts to 200 elevators in downtown high-rises across Edmonton and Vancouver and the company will apply funding to expand nationally into other Canadian urban centres.

Inside elevators, Visio Media dynamically serves up ads via monitors embedded with advanced audience engagement software called Elev8. Elev8’s real-time platform delivers an advertiser’s ads based on audience, weather, time of day and sporting events. Elev8 can anonymously recognize if a group of seniors has entered the elevator and engage them with an ad about speaking with a retirement expert from Visio Media’s client Servus Credit Union. If the next group entering the elevator is young men, another client, the Edmonton Oilers, might display the boy’s night out ad. Other Visio Media advertising clients including The Brick, Kal Tire and Skip the Dishes also have their ads dynamically display, factoring in real-time context such as weather and recent news. Advertisers also gain comprehensive analytics including metrics on how each ad worked to engage different audiences and for how long, broken down by gender, age, location and more.

“In the online advertising world advertisers have an appetite to tailor their ads for a specific audience and to learn everything about viewer’s behaviour,” said Nate Glubish, Investment Manager for Accelerate Fund II, Yaletown Partners. “Visio Media makes this possible beyond web browsers and mobile apps. Visio’s Elev8 technology serves up relevant ads to an ever-changing audience, and delivers deep analytics, allowing advertisers to optimize content and validate engagement.”

“We look forward to rapidly expanding Elev8’s reach into the Toronto market and other important urban hubs across Canada,” added Fouad El-Masri, CEO of Visio Media. “We’re also excited to be working with fund managers Yaletown Partners and the A100. Yaletown has long had a reputation of being investors who deeply understand the pace and pressures of growing a technology business, and of working respectfully with CEO’s and the teams they fund. That has absolutely been our experience so far.”

About Visio Media

Visio Media is a digital out-of-home advertising network that uses anonymous proprietary software, Elev8, in the elevators of high-rise commercial and residential properties. With Elev8, Visio Media helps advertisers reach a targeted audience on their way in and out of their homes and offices. Visio Media is bridging the gap between the online advertising world where everything is measurable, and the traditional out of home world, where measurement is done by proxy if at all. www.visiomedia.ca

About The Accelerate Fund II

Accelerate Fund II is an early-stage angel co-investment fund in Alberta. We co-invest alongside angel investors in financing rounds and will typically invest up to $500,000 on the same terms and conditions as private investors. We work with formal angel groups, super-angels, family funds, and individual angel investors. Accelerate Fund II invests in private, early-stage Alberta companies in knowledge-based industries including: information and communications technology, clean and energy technology, as well as life sciences, including agriculture and biotech. Accelerate Fund II is managed by Yaletown Partners with the support of The A100.
Alberta Enterprise Corporation is the Accelerate Fund’s Limited Partner. www.acceleratefund.ca

Media Inquiries:
Accelerate Fund II/Yaletown Partners
Claudia Moore
Material Insight403.703.0029
Claudia @ matertialinsight.com

Visio Media Inc.
Fouad El-Masri
CEO, Visio Media
fouad.masri @ visiomedia.ca

Posted on October 10, 2017 .

"Afraid of failing at a startup? Let me tell you what it feels like" by Gregg Oldring

The Rainforest teaches us that the foundational parts of a healthy ecosystem is the active presence of Leaders and Role Models. The A100 certainly fits that bill. One of the most important and effective ways of doing this is through storytelling – to our colleagues, to aspiring and veteran entrepreneurs, and to our community.

Not all stories have a “happily ever after”.  Some of the best lessons as many of you are well aware are those that convey the sometimes brutal truths of being an entrepreneur – of failure, missteps and mistakes. 

Our former Chair and A100 member Gregg Oldring has written an excellent piece that shares his journey as he made the painful, but necessary decision to wind down his company InkIt.

Please have a read below and share with your colleagues and the community at large. Storytelling is something we don’t do well in Alberta. Let’s change that and start helping the next generation of entrepreneurs with the amazing lessons and journeys of being an entrepreneur.

"Afraid of failing at a startup? Let me tell you what it feels like" by Gregg Oldring
https://www.linkedin.com/pulse/afraid-failing-startup-let-me-tell-you-what-feels-like-gregg-oldring

Posted on July 6, 2017 .

Accelerate Fund II invests in Passportal – security innovator for IT service providers

CALGARY, AB, May 10, 2017 – Accelerate Fund II is pleased to announce its investment in Passportal, a Calgary-based technology company that makes password and documentation management more secure and efficient for IT service providers. The company already serves partners in more than 30 countries.

Passportal’s initial product solved password security needs for IT service providers, like LastPass does for consumers. As IT service providers manage large volumes of passwords for clients accessing multiple systems, Passportal’s technology provides secure access, automation and audit capabilities that specifically match their business needs. In the last year, Passportal expanded their technology to provide password management at the service provider client and staff levels, automated password resets, as well as secure documentation management.

“One of the greatest security risks that businesses face today, is that employees set vulnerable passwords for critical systems and leave them in place for years at a time,” said Brad Johns, Partner, Yaletown Partners. “Many businesses outsource their IT to improve security and efficiency. Passportal’s opportunity lies in best helping IT service providers as they protect and serve those business clients.”

This is the first investment by Accelerate Fund II, an early-stage angel co-investment fund in Alberta, managed by Yaletown Partners and The A100.

“Yaletown and The A100 have demonstrated real commitment to our growth, already actively connecting us with new partners and a variety of industry players,” says Colin Knox, CEO of Passportal. “Funding from Accelerate Fund II will be instrumental in helping us expand our technology, sales and marketing, and continuing to scale our business.”

About Passportal
Passportal simplifies secure password and documentation management for IT service providers (ITSPs) and their clients. The IT security innovator offers channel partners an industrial-strength, fully-managed, cloud-based software platform called Ocular™ that automates password protection and makes storing, managing and retrieving passwords and documentation quick and easy from virtually any connected device. Available to VARs, MSPs and ITSPs worldwide, Passportal’s Ocular™ platform that includes +Docs, Site, and Blink™ promote compliance with industry regulations and helps protect businesses from data breaches, cyber security threats and network vulnerabilities. Founded in 2011 by successful MSP owner Colin Knox, Passportal is headquartered in Calgary and was recently named one of the “Top Emerging Vendors” in North America by CRN. In 2012, Passportal debuted as one of CRN’s “hottest technologies” for channel partners. For more information, visit www.passportalmsp.com or call 888-879-7840.

About The Accelerate Fund II
Accelerate Fund II is an early-stage angel co-investment fund in Alberta. We co-invest alongside angel investors in financing rounds and will typically invest up to $500,000 on the same terms and conditions as private investors. We work with formal angel groups, super-angels, family funds, and individual angel investors. Accelerate Fund II invests in private, early-stage Alberta companies in knowledge-based industries including: information and communications technology, clean and energy technology, as well as life sciences, including agriculture and biotech. Accelerate Fund II is managed by Yaletown Partners with the support of The A100.

Alberta Enterprise Corporation is the Accelerate Fund’s Limited Partner. www.acceleratefund.ca

 

Media Inquiries:
Accelerate Fund II/Yaletown Partners
Claudia Moore
403.703.0029
Claudia @ Matertialinsight.com

Passportal
Mike Urquhart
CFO
MUrquhart @ passportalmsp.com

Posted on May 10, 2017 .

AccelerateAB Highlights Alberta’s Top 15 Tech Startups at Roundtables

AccelerateAB Roundtables is a half-day mentorship program that provides startups with the opportunity to receive validation and support from some of Alberta’s most influential entrepreneurs who have been there, done that. Each company is paired with three mentors with expertise in one topic area. By the end of the day, each company has met with 9 experts on three topics they currently need help with.

Posted on January 16, 2017 .